YMCA DIABETES FIT ​EVALUATIVE RESEARCH PROJECT

Client: YMCA of Cambridge, Kitchener & Waterloo

 The goal of this evaluative research paper was to answer the question: “Which of the public relations tactics used to promote the YMCA Diabetes Fit Program had the greatest impact on encouraging action in their target public?”  

Survey data and in-depth personal interviews provided key finds, and several distinct recommendations when communicating with older adults in promoting future communication access to wellness information.