NETWORK BRANDING

Get Things Done

Sometimes to stand out in the creative world, you must join forces with the collective strengths of businesses within your sector. That's exactly what a dozen small-sized craft breweries & cideries did in 2017. By creating the Waterloo-Wellington Ale Trail, Descendants Beer & Beverage Co and Bitte Schön Brauhaus, its smaller sister brewery, generated increased new-client interest within a radius of under two hours from downtown Toronto. Participants experienced a fresh & flavour-filled way to explore the brewing processes of Southwestern Ontario’s best-kept secrets.  initiative By acting smart, strategic and focused, awareness levels of Waterloo Region increased with measurable results in business revenue, media mentions and social media attention.