226-789-7917
Offering services in Public Relations, Marketing and Communications.
I prioritize your organization's needs and work closely with your brand to create solid communication strategies that produce measurable results.
TELLING YOUR STORY MATTERS.
Here's why.
I believe in the simple act of starting a compelling conversation.
When your story is well told, your audience will listen.
I bring to life the unique aspects of your organization's brand through storytelling. I focus on the heart and soul of your organization - your vision and mission statement - the 'why' you do what you do. I demonstrate your company's inherent value through a powerful narrative that engages, excites and inspires your audience into action. Within all this, I deliver a comprehensive communication marketing plan that convinces your audience to choose you over anyone else.
You'll find creative solutions while scrolling through my Digital Communications Portfolio.
If you need any questions answered, feel free to reach out.
MY PORTFOLIO
From nonprofit organizations to small local businesses, a strategic communications plan delivers a comprehensive blueprint for clients to meet their organizational needs. I enjoy working with every client, delivering content creation to help them thrive.
CREATE A SPARK
BRAND AWARENESS & DONORSHIP CAMPAIGN
Client: The Business & Education Partnerships of Waterloo Region
Brand awareness by key potential stakeholders was identified as the key challenge faced by my client's organization. A comprehensive strategic communications plan, including strategy and tactical plans collaborating with a local tech company and their CSR initiatives, shaped the direction of how brand awareness would be achieved and maintained. I exceeded my client's expectations and received the Client Choice Award for outstanding contribution to meet the client's needs.
YMCA OLDER ADULTS WELLNESS PROGRAM
MARKETING PROMOTIONS RESEARCH
Client: YMCA of Cambridge, Kitchener & Waterloo
The YMCA of CKW needed to answer the question: “Which public relations tactic used to promote the YMCA Diabetes Fit Program had the greatest impact on encouraging action in their target public?”
Both quantitative survey data and in-depth qualitative interviews provided key findings and several recommendations were suggested to implement when promoting future wellness communications with older adults.
MOM2MOM MOWENTO
MEMBERSHIP CAMPAIGN
Client: Mom2Mom Africa
This campaign was shortlisted at the 2018 Emerge Media Awards held by Guelph-Humber University, Toronto. For more information about the awards, please read my "Achievements" section.
This strategic awareness campaign project was a huge professional accomplishment and it required a high level of participation from the client as well. In this project, with the client’s help, we were able to introduce viable tactics to increase community awareness for a fundraising campaign, including an increase of membership engagements with a prospective new audience.
RE-ENVISIONED CASE FOR SUPPORT
TO EMPOWER YOUNG MOTHERS TO BUILD BRIGHTER FUTURES
Client: Marillac Place
As all nonprofits know, clients' lives are impacted most by funding, grants and philanthropic partnerships. In this re-envisioned Case for Support for Marillac Place, the personal needs of its clients were captured through compelling success stories and an Executive Director's message. While the document outlines the financial need through annual reports, most importantly, it highlights donors' benefits received from giving in its call to action.
I redesigned the organization's logo and created easily understood infographics with Adobe Photoshop while creating a contemporary layout with Adobe InDesign.
60 YEARS OF PUBLIC HEALTH AND NUTRITION
RE-ENVISIONING OHEA
Client: Ontario Home Economics Association
This campaign legitimizes the nonprofit in the field of academia by increasing awareness with new graduates and establishing brand ambassadors with existing members to demonstrate unique membership value and professional benefits while celebrating its past, present and future role as a significant contributor to public health and nutrition.
WORK SAMPLES
My aim is to deliver the best results for each project. Here you will find my work samples, reflective of my employment with local businesses in Waterloo Region. And, while these samples focus on for-profit small business, you can be assured the proven strategies outlined here easily integrate seamlessly into corporate communications or nonprofit agencies alike.
CONTENT MARKETING
Do It Right.
Looking for content marketing strategy? It’s where the direction of storytelling and conversations develop.
I've got you covered.
Stories are my passion. Regardless of the sector (profit to nonprofit) or the size of the organization (local to corporate), content marketing supports communications across all touchpoints.
I understand your audience's segmentation, the type & frequency they prefer before writing brief, polished and compelling content, with a call to action that still understands the importance of visuals in gaining their attention.
Like Bitte Schön Brauhaus, the brewery for which I create and manage content, I'll boost your business and your brand and won’t let potential customers pass you by.
MEDIA RELATIONS
Write. Right.
Being seen and heard is essential for brand recognition but many small businesses limit their thinking within the scope of advertising and marketing promotions. Communicating your message through media relations is an underestimated strategic opportunity for many companies, regardless of their business sector. Media relations provide a channel for earned media to flourish.
This magazine article illustrates the exposure which developed when I pitched the brewery to key journalists and publishers; those who widen the reach of influencers and the greater public.
I do what it takes to differentiate you from the crowded and competitive market in your specific industry.
I am driven, dedicated, and will work tirelessly to get the results that you deserve.
SOCIAL MEDIA MARKETING
Get Noticed.
Creating social media content for craft breweries requires equal parts knowledge of the brewing process and your audience. Get either of them wrong and the recipe won't measure up. But do it well and the conversation flows!
I created valuable content for Descendants Beer & Beverage Co. to build meaningful relationships with community partner, Grappleworks.
Our 2017 Father's Day BBQ event was the perfect occasion to brew up some social good. The brewery added a percentage of the day's sales to each ScrewCancer screwdriver sold, with proceeds directed to Grand River Hospital Foundation. Social media was vital in keeping the conversation going long after the final sausage was sold.
NETWORK BRANDING
Get Things Done.
Sometimes to stand out in the creative world, you must join forces with the collective strengths of businesses within your sector. That's exactly what a dozen small-sized craft breweries & cideries did in 2017. By creating the Waterloo-Wellington Ale Trail, Descendants Beer & Beverage Co and Bitte Schön Brauhaus, its smaller sister brewery, generated increased new interest with potential clients living within a radius of under two hours from downtown Toronto.
I encouraged participants to experience a fresh & flavour-filled way to explore Southwestern Ontario’s by distributing passports at local events with prizes. Awareness levels of Waterloo Region increased with measurable results in business revenue, media mentions and social media attention for both breweries.
ACHIEVEMENTS
Work-life balance. It can be a challenge but I believe in relentlessly pursuing that which makes me a greater contributor to my community. That's why I continue to volunteer, to learn, to invest in more - for me, it's the best way to develop professionally. I've listed accomplishments which highlight the work ethics I bring to every client.
CAPSTONE CLIENT CHOICE AWARD 2019
My capstone client was Business and Education Partnership of Waterloo Region (BEPWR), the only charitable nonprofit organization directly serving the career needs of students in Waterloo Region. The business needs required building brand awareness with key business stakeholders to increase donorship. The campaign leveraged the success stories of students who had accessed BEPWR programs and services through the shared personal narratives of educators. The strategy used communication tactics to amplify the philanthropic benefits of supporting the organization. I exceeded the expectations of my clients and was awarded The Capstone Client Choice Award for meeting their business need.
TESTIMONIALS
BERNARD GAUTHIER
Past Professor, Conestoga College
"Elaine stands out among her peers for her ability to fully integrate what she learns in the classroom and the workplace. She has quickly developed a deep understanding of public relations principles and is able to consistently refer to them. Elaine has exactly the kind of hunger for applied knowledge that looked for in the industry; she knows exactly how to make the very most of every learning opportunity."
ELLYN WINTERS-ROBINSON
CEO, Ignition Communication
“Elaine was conscientious, efficient, respectful and did a fabulous job in engaging the public with great enthusiasm. She also went the extra mile to survey people with whom she was speaking on their individual awareness of the Teppermans brand and reported back to myself and the client on her findings. I never had a moment of worry when I knew Elaine was involved. I welcome the opportunity to work with her again."
PAULA BARRETT
Professor, Conestoga College
“Elaine led our Sponsorship and Speaker Engagement for IABC Break Through Conference 2017. Elaine is relentless in pursuit of a goal. She aims for excellence and is extremely client-focused. I always knew I could count on her and thanks in part to her contribution, we're planning an even bigger conference next year!”
.jpeg)
ALISON FRASER
Founder, Mom2Mom Africa
“Elaine has volunteered with Mom2Mom Africa for several years. She is a strong advocate for empowering children in Tanzania through education. Elaine's dedication to her volunteer work is to be admired. She uses every opportunity she can to speak to the causes she cares most about, including those related to poverty, sexism (as it relates to poverty) and the environment.”
_jp.jpg)