CREATE A SPARK BRAND AWARENESS CAMPAIGN

Business & Education Partnerships of Waterloo Region

Working with The Business and Education Partnership of Waterloo Region, my capstone evaluation represented the culmination of my four-year Bachelor of Public Relations program. Applying program theory and application to the business need challenges faced by my client's organization, I prepared a comprehensive strategic communications plan, including PR strategy, tactical overview, measurable objectives and outcomes and evaluative results. In this plan, I was able to shape the way they attract brand awareness, maintain brand recognition, and engage with their audience. As a result of my work, I received the Client Choice Award, for outstanding contribution to meet the client's business needs.